Southern Style: Editors’ Top 10 Fashion-Focused Destinations for 2025
Where Travel Meets Southern Elegance, Vintage Vibes, and Bold Style
From linen on the Lowcountry coast to bold prints in the bayou, the South is a treasure trove of regional fashion and creative self-expression. In 2025, these destinations are turning heads—not just for where to go, but how to show up in style.
Here are 10 Southern cities and towns where fashion isn’t just worn—it’s woven into the culture.
1. Charleston, South Carolina
Southern charm meets high fashion. Think sun hats, seersucker suits, flowy dresses, and boutique shopping on King Street.
👗 Style Tip: Visit the Preservation Society shop for elegant, locally made accessories.
2. New Orleans, Louisiana
Where maximalism reigns—think feathers, sequins, bold prints, and vintage glam. Fashion here is a form of expression and resistance.
👒 Style Tip: Thrift in the Bywater or visit local designers like Trashy Diva for retro-inspired looks.
3. Savannah, Georgia
Vintage shops, art students, and moss-draped elegance make Savannah one of the South’s most stylish cities.
👜 Style Tip: Visit Civvies or House of Strut for curated vintage, and don’t forget a linen wrap or oversized sunglasses for the heat.
4. Austin, Texas
Where Southern roots meet rock ‘n’ roll edge. Austin fashion is part cowboy, part boho, and entirely eclectic.
👢 Style Tip: Snag a custom pair of cowboy boots on South Congress, and pair them with fringe or denim-on-denim.
5. Nashville, Tennessee
Music City is now Fashion City, too. From rhinestone jackets to hip boutiques, Nashville is bringing stage style to the streets.
🎸 Style Tip: Visit Imogene + Willie for high-quality denim and dress like a modern-day outlaw.
6. Oxford, Mississippi
With literary influence and college-town style, Oxford blends intellectual edge with effortless elegance.
📚 Style Tip: Think preppy-chic—button-downs, loafers, and structured tote bags for a day of bookstore-hopping.
7. Dallas, Texas
Big city, big fashion. Expect high heels, tailored power suits, and bold accessories. Dallas loves a polished look.
💼 Style Tip: Visit Forty Five Ten or Grange Hall for high fashion with Southern flair.
8. Eureka Springs, Arkansas
Quirky, artsy, and proudly expressive. Here, you’ll find boho fashion, upcycled wearables, and expressive personal style.
🎨 Style Tip: Explore local artist markets to score hand-dyed scarves or repurposed denim.
9. Asheville, North Carolina
Bohemian meets outdoorsy chic. Asheville’s fashion scene is all about layers, artisanal textures, and nature-inspired prints.
🌲 Style Tip: Look for hemp fabrics, handmade jewelry, and earth-tone layers for cozy mountain style.
10. Fredericksburg, Texas
Hill Country wine meets refined western style. Picture prairie dresses, statement hats, and woven bags.
🍷 Style Tip: Pair a breezy maxi dress with a leather belt and sun hat for a day of sipping wine in the vineyards.
🎀 Final Thoughts: Where Travel Meets Style
In 2025, fashion-forward travel isn’t just about what you pack—it’s about where you go to be inspired. These Southern spots combine culture, creativity, and closet-worthy style, giving you every excuse to explore the South with sass and substance.
